Georgina is an Agricultural Family Enterprise Advisor, leveraging over 25 years of finance experience, business transition, and mediation skills to guide families through difficult relationship, decision-making, and financial challenges.

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Rooted in Agriculture, Focused on Families, Committed to Future Generations

Georgina, who has been working with farm families for more than 25 years, facilitates pathways for farm families to thrive, ensuring their legacy endures for future generations. Georgina’s deep connection to agriculture stems from her upbringing on a homestead where she learned the importance of family, community, and the land. She understands the intricate balance between maintaining family harmony and achieving business objectives.

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Georgina has an extensive background in high-level agri-finance. She has worked with major national and international financial institutions in Canada, the U.S., China, and the Netherlands, helping farm families assess opportunities and mitigate risk.

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Strategic Guidance for Farm Families Navigating Change

Georgina guides farm families through tough conversations and decisions during times of change, opportunities, and challenge. Her approach is compassionate yet strategic, tailored to the unique needs of each family and farm. Since 2007, she has facilitated conflict resolution in agriculture and small business. Her mediation skills help families move through conflict toward positive outcomes, restoring hope and creating a clear path forward in complex situations.

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Georgina is a Professional Agrologist (P.Ag), holds a Master of Business Administration in agricultural economics (MBA), and is a Chartered Mediator (C.Med) and Family Enterprise Advisor (FEA). She has served on several boards of directors, including the University of Lethbridge Board of Governors and the Alberta Institute of Agrologists Council.

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